Genesis Nutricane Beverages Pvt. Ltd. The inception of Nutricane Beverages Pvt. Ltd. began in 2014, when we had a glass of street-side ganna juice whilst on a road trip. The taste was unforgettable, but it came with a caveat: we couldn’t share this tasty goodness with loved ones back home because of how quickly it spoils. This inadvertently turned out to be a eureka moment for us - we wondered why this delicious goodness had never been hygienically extracted and packaged to last longer, before. Three years of hard work and yummy tastings later, OMG is now raring to go! OUR PROCESS Sugarcanes picked from the farms of India go through our patent pending FreshFusion Process that produces OMG! the first bottled healthy sugarcane juice. Developed with 3 years of intense R&D, the FreshFusion process uses real sugarcanes and not the concentrate to ensure 80% natural juice content that retains the natural taste and flavour in juice. The process makes OMG! the “anytime drink” with six months of non-refrigerated shelf life without adding any chemical preservatives and maintaining high nutritional value.