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Review : Central Cottage Industries Emporium
India has been an enigma to many across the globe. A Country that has inspired trends, aroused curiosity, delighted tourists and at the end of it, all left an impression on the minds of everybody who has visited it. The World famous Central Cottage Industries Emporium an ISO 9001:2015 Certified Company is the India’s window to the world for authentic handloom and handicraft products. Post colonialism, seeing the adverse effects of industrialization on the Indian economy and social milieu, a need was felt to give Indian crafts its rightful place and enthuse the parched creative spirits of millions of craftspersons across the country and help them to earn a decent livelihood. In 1952, cottage was conceived by a band of dedicated art lovers and their consistent endeavour led to the creation of “ Cottage” – the abode of Indian handloom & handicrafts that helped to restore the craftspersons pride in their work, recognized their genius and gave them a viable and honoured future. Since 1952, “Cottage” with flagship showroom in Delhi and showrooms in Kolkata, Chennai, Bangaluru,Secunderabad, Patna and Varanasi stands tall helping India and the world, access to the finest crafts with an assurance of authencity, beauty and value, setting standards in aesthetics and design. It also has an exclusive lifestyle showroom at Rajiv Gandhi Handicrafts Bhawan in New Delhi. The emporium showcases the finest crafts from all over India under one roof ranging from exquisite sculptures, paintings, artifacts, metal ware, woodcraft, pottery, stoneware & marble craft, branded Bankura silver, carpets, furniture, furnishings, home linen, sarees, ready to wear, accessories, jewellery, craft items, herbal products and much more. Each product is unique reflecting the traditional myths, folklores, religious beliefs, cultural ethos and rich heritage of India. Also cottage is largely instrumental in creating traditional handicrafts and handlooms into high fashion goods to suit modern usage while retaining the basic ethnic values. It has also engaged itself with craft clusters in different parts of the country for providing marketing support to the product development. Cottage has also been playing major role in the revival of languishing crafts. The emporium has promoted handicraft and handloom on a multiple front, embracing market research, handpicked selection, design development, impeccable quality, careful variety, fixed prices, imaginative promotions, a basket of auxiliary services like customized corporate gifting, interior designing services, packing/shipping facilities, specialized gift wrapping, ATM, foreign exchange counters etc.
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